Data Collection Qualitative
We uncover nuanced insights into consumer behaviors and public opinions, essential for effective strategy development in both the public and private realms.
Standard/ Extended Focus Groups (FGs)
Mini-Focus Groups (MFGs)
In-depth Interviews (IDIs)
In-Home Visits (IHVs)
Shopper and Shop-Alongs Interviews
Ethnographies
Workshop Moderations
For deeper understanding and meaningful insights – Explore, interpret, and uncover the story behind the data!